Mad Men and an Existential View of Branding


What is branding for – after all, isn’t it being noticed

Missing Persons – Noticeable One

Today is the first episode of the last Mad Men.

I am absolutely in love with the man and character Don Draper.
He is all of us. Our shadow side that says whatever the @#$* it wants to, has demons to slay, is afraid the past will define the future. I love Mad Men because it represents in a very
contemporary way the hero’s journey.


“You enter the forest
at the darkest point,
where there is no path.

Where there is a way or path,
it is someone else’s path.

You are not on your own path.

If you follow someone else’s way,
you are not going to realize
your potential.”

Joseph Campbell

Every character is a different point on the journey. Our watching it can allow ourselves to see ourselves in ways that might lead to judgement. In that judgment is our learning point of how we can ensure we aren’t letting our own personal dragons sabotage our positive trajectory. You know me well enough by now to know I’ll spin anything in the direction of self awareness and choice making.

Just for fun here are some posts on contemporary branding and I hope you can see the connection. I’ll be watching and drinking very good red wine.

1) #brand: Foucault and social media: life in a virtual panopticon with Tim Rayner

2) #brand: Be human: Heidegger and online authenticity

3) #brand: Blurring Art, Artifice and Pop Culture

4) #brand: The Hero’s Journey of Open Design with Gunther Sonnenfeld aka @goonth

5) #brand: To Thine Own Brand Be True … a message that can be reinforced more regularly H/T @leimer for making sure I got this one

6) #brand: Social Currency In A B2B World with Vivaldi Partners follow @vivaldipartners

7) #brand: The business case for social … with @ValaAfshar and stats @dhinchcliffe


8) #brand: Social Business Frameworks for Next Generation Organization Structure … again with @dhinchcliffe

9) #brand: The Attention Economy with Michael Goldhaber

10) #brand: A behavioral framework for social leadership … via @gideonro


And one final thought:

It would be difficult to exaggerate the degree to which we are influenced by those we influence. ~Eric Hoffer

Got brass in pocket . . . ♫ The Pretenders – Brass in Pocket

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